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First Giovanni and then Di Pietro, only thanks to you.

When it has passed since that distant 1975, in that year began my dream conquered with hard work."

Thus begins the story of Giovanni Di Pietro, the one who from a very young age aspired to become a professional farmer and who today, as then, excites everyone with his ability to listen a lot, at least twice as much as we speak, and to always have a wise advice ready for those who need it.

We tell you about it in the first person, as if he were telling it to you and making you live every milestone of our company step by step.

"I still remember the beginnings made weighing every step, we lovers of the land know that it takes care and passion to grow something, but it was my dream since I was a child to work in this living and beautiful sector where everything magically transforms!

Despite the difficulties of the historical period, in which there was no space, even physical, to build a real farm and there were no opportunities to grow in these activities (how I envy today's young people and this return to the agriculture of the past that we live today), I rolled up my sleeves (they taught me this way since I was a child) and I wanted to do my part to help the farmers of my area.

I took my first steps in the agencies of the agricultural consortia (those of Mirabella, Montemiletto and Pietradefusi) in which I believed a lot and which initially worked very well. I was also passionate about mechanics, and bringing innovations in this field so linked to the past seemed to me to be my way to do something valuable and important.

It was one of those cases where life takes you by the hand and takes you in the right direction without even letting you go to the crossroads, makes you find the right opportunity at the right time.

I was President of the Tobacco Association, I participated in the various activities of Coldiretti and the Association of producers. And the deeper I got into this world, the more I tried to find a viable solution to farmers' problems. So, among the many problems, there was a lack of adequate help to transport goods and so I began to buy trucks to transport agricultural tools and specialized machines.

With commitment and with the support of our customers we have grown, I was also lucky that my sons, Andrea and Antonio, were passionate about this sector, specializing in everything related to plant protection and vineyard management. So in 2004 Di Pietro srl was born, and each of us has dedicated himself to what he does best (I am still the technical consultant for agricultural machinery and technical means).

I tried to give my children the same support that my father gave me (he has always supported my dream of opening a small winery on my own, a dream that he helped me realize as long as he lived). Today the real beating heart of this wonderful company is my son Antonio, who with his enthusiasm for the vineyards has infected me and made me understand that the future is in viticulture, in the development of innovative solutions that they are getting closer and closer to the concept of precision.

Today I see him immersed in the world of vineyards and vineyard plants, careful to offer the right advice at the right time to our customers and farmer friends.

Looking at him I can only be proud to have transmitted to him that ability to listen and that part of modesty that have always distinguished me, and today as I watch him carry on with courage and enthusiasm this company, I can only say thank you for the trust you have placed in us, for more than 40 years now, and ... thanks to you, Di Pietro is here to support those who work and love our land.